Key ResponsibilitiesArtificial Intelligence & Automation
* Research, evaluate, and implement AI tools to improve marketing efficiency and business operations.
* Develop AI-powered workflows for content creation, lead generation, customer engagement, and reporting.
* Utilize AI platforms such as ChatGPT, Claude, Gemini, Copilot, Midjourney, and other emerging AI technologies.
* Create AI-driven marketing strategies and automation processes.
* Train internal teams on AI tools and best practices.
* Analyze AI-generated insights to improve marketing performance and decision-making.
* Implement AI chatbots and conversational AI solutions for customer engagement.
Digital Marketing
* Develop and execute comprehensive digital marketing campaigns.
* Manage SEO and improve website rankings through on-page and off-page optimization.
* Plan and execute Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns.
* Manage social media platforms including LinkedIn, Facebook, Instagram, X, YouTube, and others.
* Create and optimize landing pages for lead generation.
* Conduct keyword research, competitor analysis, and market research.
* Monitor campaign performance and optimize ROI.
* Develop email marketing campaigns and marketing automation sequences.
Content & Branding
* Generate AI-assisted content for blogs, websites, social media, advertisements, and email campaigns.
* Create engaging marketing materials and brand messaging.
* Coordinate with design and development teams for campaign execution.
* Maintain brand consistency across all digital channels.
Analytics & Reporting
* Track and analyze website traffic, campaign performance, and conversion metrics.
* Prepare weekly and monthly marketing reports.
* Use Google Analytics, Search Console, CRM systems, and AI analytics tools.
* Provide actionable recommendations based on data-driven insights.
Preferred Skills
* Expertise in ChatGPT, Claude, Gemini, Copilot, Midjourney, Runway, and other AI platforms.
* Experience with HubSpot, Zoho CRM, Salesforce, or similar CRM tools.
* Knowledge of WordPress and website management.
* Understanding of prompt engineering and AI workflow optimization.
* Basic knowledge of graphic design and video editing tools.
* Experience in B2B marketing, particularly within the IT industry.
Key Performance Indicators (KPIs)
* Number of qualified leads generated.
* Website traffic growth.
* Search engine ranking improvements.
* Social media engagement and follower growth.
* Paid advertising ROI.
* Marketing automation efficiency improvements.
* Conversion rate optimization.
* Content performance metrics.